Google is shifting gear with its self-driving car project. The project, which has been run as part of Google X research lab, has spun out into its own business unit under Google’s parent company Alphabet. According to Wall Street Journal, the car group would likely be expected to soon begin generating revenue, though not necessarily a profit at first. X chief Astro Teller told WSJ that Alphabet will likely roll out its self-driving cars incrementally over the next several years as they improve with more time on the road.
This is another move in the race to the holy grail of a fully operational autonomous car. Google keeps a special watch over Uber’s aggressive self-driving car plans, with its plans to disrupt transportation. While Google’s cars have been driving around Google’s home town in Mountain View CA and other US cities, Uber has been swinging through Pittsburgh. And they’re not alone in this race. In fact, you find surprising newcomers each day: Just today Samsung acquired U.S. auto-parts supplier Harman for $8 Billion to get onboard with connected cars, probably as part of Samsung’s Internet of Things (IoT) strategy. When the lines blur between cars, mobile and online services, when transportation is up for disruption, everyone is out for the take.
Follow Horovits on Twitter!