Before cloud there was datacenter virtualization. The king of virtualization was VMware, who had ruled enterprise datacenters for decades uninterruptedly. Then a new force arose – Public Cloud – ruled by the reincarnated online retailer Amazon, which swiftly won the hearts of startups and web apps alike. As enterprises started exploring the cloud, VMware adapted its offering in the form of Private Cloud in attempt to keep the lucrative enterprises under its dominion, while Amazon has been fighting to convert them to its public cloud, with relentless price cuts and innovative services. War was fierce.
But in the Game of Clouds strange alliances are formed…
Now VMware is striking an alliance with Amazon. The new strategic partnership announced this month brings forth a hybrid child: VMware Cloud on AWS, which promises to let enterprises have their cake and eat it too – keeping them working in their good-old VMware vSphere environment while letting VMware operate it for them as a managed service on the Amazon Web Services (AWS) bare metal infrastructure. The new service is currently in Technology Preview, with general availability expected mid-2017.
What could bring together these bitter rivals? In the land of private cloud VMware has been suffering fierce competition from OpenStack open source community, so fierce that ultimately VMware jumped on the OpenStack bandwagon. Flanked by OpenStack from private cloud and by Amazon from public cloud, VMware came to realize what HP, Verizon and others learned the hard way – that hybrid cloud can be the alternative. A similar strategy change brought the got Rackspace acquired a couple of months ago.
And what’s Amazon’s angle with WMware you ask? Amazon has been eyeing the lucrative enterprises for a long time, but has largely failed to convert them to the public cloud. Microsoft, Amazon’s public cloud competitor, identified that and launched Azure Stack (currently in Technical Preview 2), a flavor of its Azure public cloud that can extends to the enterprise’s datacenter. Amazon so far has been dogmatic in its public cloud vision, preaching full migration to the public cloud and refusing to provide variants for private cloud. But market forces are stronger, and Amazon’s way off the proverbial tree was found in the form of VMware. With Microsoft’s Azure Stack expected in general availability mid-2017, Amazon had to prepare its counter move towards the same mark.
In the Game of Clouds great forces are at play. With private and public clouds, open source communities and vendor-locked solutions, incumbents and startups all at play. And everyone’s eyeing the holy grail of enterprises.
Who will win the Cloud Throne?
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